The eSports, lifestyle, and media business FaZe Holdings Inc (NASDAQ: FAZE) is entering the metaverse via a new relationship with Web3 industry leader The Sandbox.
The Sandbox, a division of Animoca Brands, has announced a relationship with FaZe Clan, a North American gaming and esports group.
Through this arrangement, FaZe Clan will enter the metaverse and construct a virtual region dubbed FaZe World. According to the announcement, FaZe and Sandbox will work together to generate new revenue streams and offer events and experiences in FaZe World.
Included in the cooperation for "Faze Clan entering metaverse" are:
FaZe Clan will construct FaZe World, a 12-square-foot virtual plot in the Sandbox metaverse.
According to the two companies, the world is "part virtual property and part amusement park." They intend to construct digital infrastructure in support of this concept.
In FaZe World, FaZe and Sandbox will organize virtual events, games, and digital items. In addition, they will collaborate to identify new revenue streams for the FaZe Clan through a collaboration with the metaverse.
People will be able to purchase the plots surrounding FaZe World, providing them the opportunity to own virtual estate adjacent to FaZe Clan.
Later this year, The Sandbox will have a LAND sale to commemorate the occasion. The release of FaZe World's completely immersive experiences is scheduled for 2023.
What Occurred: FaZe Clan announced a relationship with The Sandbox, a metaverse-based brand owned by Animoca Brands. As part of the agreement, the FaZe Clan will sell land surrounding its "FaZe World" 12x12 plot (144 parcels) in The Sandbox.
The relationship marks FaZe Clan's first official step into the metaverse, according to the firm. The Sandbox and FaZe Clan will collaborate to create metaverse experiences. This could include virtual events, video games, and the release of digital products. These events should take place in 2023.
According to the business, the new virtual environment might also result in a "game-ified FaZe World."
"In the Sandbox LANDs that surround FaZe World, the public will be able to own digital real estate. Fans of FaZe Clan have a once-in-a-lifetime opportunity to live next door to one of the largest gaming and media enterprises in the world."
The Sandbox features more than 400 relationships with well-known businesses and individuals, including Ubisoft, Warner Music Group, Gucci, Snoop Dogg, Adidas (ETR:ADSGN), Steve Aoki, Care Bears, Atari, and The Smurfs.
What Investors Should Know Before Buying FaZe Clan Stock
Why it is significant: According to FaZe Holdings, the new relationship could help the company discover new revenue streams.
FaZe Clan CEO Lee Trink stated, "With FaZe World and our relationship with The Sandbox, our digital native fans can have a more immersive FaZe Clan experience."
The Sandbox is a leader in the metaverse and virtual world, and it has its own cryptocurrency known as Sandbox (CRYPTO: SAND). The company claims that more than 40 million individuals utilize its mobile platform.
In the past, when The Sandbox and creators collaborated, NFTs like Snoop Dogg's were produced.
Recently, FaZe went public through a SPAC merger and stated that company would seek to profit from its many supporters. The company had secured contracts with MoonPay and other cryptocurrency-related businesses, as well as huge corporations such as McDonald's Inc. (NYSE: MCD).
At the time of writing, the price per share of FaZe Holdings had increased 6.73 percent to $14.44.
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